Spread Holiday Cheer with Rewind 89.3’s Santa’s Little Helpers!

November 12 – December 4

Every year, Rewind 89.3’s Santa’s Little Helpers brings joy to Valley families in need. From November 12 to December 4, we’re collecting new, unwrapped toys, gift cards, and cash donations to brighten the holidays for local kids and their families through the Kids Action Program.

You can drop off your donation at any of our partner locations — every contribution makes a difference right here in the Valley.

You’re Invited!

Join us on Thursday, December 4, from 6 a.m. – 4 p.m. for the Santa’s Little Helpers Radiothon on Rewind 89.3. From 2 – 4 p.m., families are invited to stop by for holiday activities for kids, including cookie decorating, card making, and more!

Make this year’s holiday season special — help us continue this beloved tradition and bring smiles to Valley kids and families.

Gift cards and cash donations are safe and easy to donate and give Kids Action Program the freedom to buy gifts and items for families in need.

On Dec 4th, during our Santa’s Little Helpers Christmas party, you can also safely drop by the Rewind 89.3 parking lot with a donation of new, unwrapped toys, clothing, and gifts for all ages.

Scan the QR Code below To Donate To The Kids Action Program

New Minas Holiday Parade of Lights

Rewind 89.3 is getting festive at the 26th Annual New Minas Rotary Parade of Lights on Saturday, November 15th at 6 p.m.!
Bring along a new, unwrapped toy to donate to our Santa’s Little Helpers Toy Drive, supporting the Kids Action Program.

We’ll be collecting toys along the parade route — all to help make Christmas brighter for local families in need. ❤️

Windsor Oxen Toy Collection Game – Fri, Nov 28th

Rewind 89.3 and the Windsor Oxen are teaming up for a night of hockey and holiday spirit!
Join us Friday at 7:30 p.m. at the East Hants Sports Complex as the Oxen take on the Pictou County Scotians — and don’t forget to bring a new, unwrapped toy to donate to our Santa’s Little Helpers Toy Drive, supporting the Kids Action Program.

Rewind 89.3 Cruiser x Giant Tiger New Minas

Giant Tiger, New Minas
 Sunday, November 30, 2025
The Rewind Cruiser will be parked outside of Giant Tiger accepting donations from 2pm – 5pm!

The 10th annual Jacob Stern Toy Drive

The 10th Annual Jacob Stern Memorial Toy Drive is held in memory of 4 year old, Jacob Stern who passed away from Rhabdomyosarcoma. The goal of this toy drive every year is to give back to the community that have supported Jacob and his family during their difficult times.

From now until December 4th, participating locations are accepting new, unopened toys and items for youth of all ages – including teens! Click the link above to see ALL of the participating drop-off locations!

MacKay Real Estate, Wolfville

MacKay Real Estate is accepting donations of items or money at their Main Street Wolfville office.

MacKay Real Estate agents and staff and their business partners get in the Christmas Spirit on November 30th with a Christmas Shopping Party at Giant Tiger with all items donated to Kids Action Program through Santa’s Little Helpers.

Martell Mechanical, Kentville

We’re thrilled to welcome Martell Mechanical as a new partner for this year’s Santa’s Little Helpers campaign!

This season, Martell Mechanical will be helping us transport toys and donations across the Valley — and they’re also providing the float for our toy collection during the New Minas Parade of Lights on November 15th.

The Boutique Beauty Emporium & Day Spa, New Minas

The Boutique is accepting monetary donations money at their Spa.

Callister’s Country Kitchen

Callister’s Country Kitchen is accepting monetary donations at their Coldbrook location.

Novus Glass, Coldbrook

From now until December 4, Novus Glass in Coldbrook will donate $5 from every windshield replacement to Santa’s Little Helpers, supporting the Kids Action Program and families in need this Christmas.

Elite Auto, Coldbrook

From now until December 4, Elite Auto in Coldbrook will donate $5 from every oil change to Santa’s Little Helpers, supporting the Kids Action Program and helping local families this Christmas.

The Old Orchard Inn

The Old Orchard Inn is accepting monetary donations at the Inn.

Valley Pharmasave Stores Kingston & Middleton

Kingston & Middleton Pharmasave Stores have donation boxes for monetary or gift card donations. Every year the Pharmasave locations put together beautiful gift baskets for Kids Action Program parents so everyone in the family receives something at Christmas.

On Santa’s Little Helpers Day, December 4, we’ll have an incredible donated items up for auction in support of Kids Action Program!

Bidding is currently LIVE on the Rewind 89.3 Facebook Page! Winning bids will be announced after bidding closes at 3:30 pm on December 4th!